The way people search for companies, products and solutions is changing. Alongside traditional search engines such as Google, ChatGPT, Gemini, Claude, Perplexity and other AI systems are increasingly used for research, recommendations and purchasing decisions.
This also changes the requirements for digital visibility.
SEO ensures that you are found in search engines. GEO ensures that your expertise is also visible in generative search systems and can be considered a relevant source.
This is about structuring content and building such a strong external source base that AI systems can understand, classify and draw on a company, its expertise and its topics as a relevant source. Not only your own website plays an important role here, but also trade media, expert contributions, studies, interviews and other trustworthy sources. Our goal: your brand should be present where your target audiences look for answers – on Google as well as in AI systems.
Good visibility does not come from keywords alone.
Search engines and AI systems need relevant, credible and interlinked information in order to classify companies and topics.
This is exactly where modern PR comes in. We bring your expertise into relevant media and create content that makes your topics visible from different perspectives.
This includes, for example:
We optimize your digital presence for relevant search terms, topics and search intents.
We create the content-related and external foundations that enable generative search systems to better classify your expertise.
We bring your topics and expertise into relevant editorial environments, creating valuable external signals.
We analyze your current visibility in search engines and AI systems.
Among other things, we look at:
your most important competitors
Based on the analysis, we develop an individual SEO, GEO and PR strategy. We identify the topics for which your company should be visible and define the appropriate content, media and sources.
We develop content that is relevant to people as well as to search engines and AI systems.
In doing so, we combine technical expertise, journalistic quality and SEO-oriented content structures.
We develop content that is relevant to people as well as to search engines and AI systems.
In doing so, we combine technical expertise, journalistic quality and SEO-oriented content structures.
Your content and expertise are placed in relevant media, trade portals and editorial formats.
This creates external mentions, references and sources that can strengthen your digital authority.
Your content and expertise are placed in relevant media, trade portals and editorial formats.
This creates external mentions, references and sources that can strengthen your digital authority.
We analyze how your company appears in generative search systems and which topics and sources are relevant for visibility. The aim is the strongest and most consistent presence possible across various digital sources.
Optimized content helps you become easier to find for relevant search queries.
A strong source base creates better conditions for AI systems to take your company and your expertise into account.
Editorial publications and external mentions strengthen your position as an expert in your industry.
We combine SEO requirements with professional and journalistic quality.
High-quality content, media coverage and expert articles can serve as digital references in the long term.
SEO, GEO, content and PR work together toward one goal: making your expertise visible.
You should be visible where your customers look for answers.
On Google.
In trade media.
In relevant online sources.
And increasingly in AI systems, too.